A lot of people may not know that Google has a policy on how long the titles of your pages should be. If you have a page with a title that is too short, Google will change it to “Page Title.” This article discusses why this happens and what the consequences are.
Google’s search engine is one of the most important things in today’s society. It helps people find information and it has a lot of power. When people start to use this tool, they may notice that google replaces the website title with what they are searching for.
Google has released additional details regarding the page title change, including why certain titles are replaced while others are not.
Last month, Google rolled out a page title change that replaces fewer than 20% of titles in SERPs with language that Google deems more relevant to the query.
Since the original launch, Google has improved its method for creating page names and now provides extra advice to all users.
Google’s Page Title Update: New Information
Original titles are used more often.
Following the improvements to the page title update, the original titles of webpages will be utilized more often.
Original title components are now utilized about 87 percent of the time, up from around 80% when the change initially went live.
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Why doesn’t Google use original titles all of the time?
When a page’s title does not adequately explain a page in the SERPs, Google will change it.
This has been going on since 2012, and Google’s latest upgrade just adds to the confusion.
Here are some of the things that Google’s page title update is supposed to detect and correct:
Titles with a half-filled glass The new Google algorithm is intended to identify half-empty headlines, such as those that just show the site name, and modify them by adding information from elsewhere on the page.
Titles that have been obsolete When the same page is used year after year for repeating content, the title may become outdated, but the title remains the same.
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This kind of change may be as easy as changing the year in the title while leaving the rest of the text same.
Titles that are incorrect Titles don’t always properly represent the content of a page. Pages containing dynamic content with a title element like: Giant stuffed animals, teddy bears, polar bears – Site Name, according to Google.
For a page with dynamically changing content, this is an example of a static title. Some of the items may or may not show on the page.
Google may change the title to better match the content of the page.
Titles for micro-boilerplates Micro-boilerplate titles are boilerplate title components that appear on a subset of a site’s pages. The Google system recognizes these titles and changes them accordingly.
“Consider a television program discussion forum on the internet. It could include sections for various programs, and then sections for threads for specific seasons for each show.
On the season pages, the micro-boilerplate title components appear. Because the names don’t include the season numbers, it’s unclear which page belongs to which season.”
A micro-boilerplate title could look like this:
September 2021, screenshot from developers.google.com.
September 2021, screenshot from developers.google.com.Google Suggestions
Regarding the improvements to the page title update, Google’s advice to site owners is the same as it was when the upgrade originally debuted.
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The majority of the time, Google uses original titles, therefore concentrate on creating excellent titles rather than the ones Google is changing.
Last but not least, Google adds:
“Aside from that, think about the examples in this article to see whether you have any comparable patterns that may lead our algorithms to search beyond your title components.
The modifications we’ve made are mostly intended to compensate for problems that authors may be unaware of in their games. Making modifications may assist in ensuring that your title element is utilized again. That is also our personal preference.”
Following this new change, Google may improve its page title system even further.
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Google Search Central is the source of this information.
Dennis Diatel / Shutterstock / Featured Image
Google has been changing the title tags on their search engine results, and people are wondering why. The company says that it is because of a change in how they index web pages. Reference: google changing title tags.
Frequently Asked Questions
Is changing titles bad for SEO?
I am not a search engine optimization expert, but this is something you should ask your SEO specialist.
Does Google rewrite title tags?
No, Google does not rewrite title tags.
Why wont Google display the right page title?
Google does not display the title of a webpage in the search results.
Related Tags
- google search console
- google analytics
- google site title
- google website title wrong
- how to change google description of website
