In recent years, the internet has been flooded with a plethora of services that allow you to broadcast your content to a wide audience. However, it is hard to know which ones are the best and which ones will be around in 2021.
The live webcasting and streaming is a form of broadcasting that can be done on the internet. The best services for this type of broadcasting are live video streaming, live audio streaming, and live text-based broadcasts.
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In the digital age, webcasting has rapidly become a popular large-scale communication technique.
It allows companies and individuals to interact with hundreds, if not thousands, of people all over the globe. Webcasting has a wide range of applications, including lead generation, customer service, internal business communications, and much more.
The words “webcasting” and “webinar” are often interchanged. Webcasting, unlike webinars, is a one-way flow of information. The host gives the presentation, while the audience just observes without participating. Webinars are more interactive than traditional presentations.
This crucial distinction makes it much simpler to reach the general public. Finding the proper webcasting provider, on the other hand, is critical to a successful webcast. Which one is the most effective? Let’s get started.
#1 – ClickMeeting Review – The Best For Webcast Monetization
ClickMeeting is a web-based communication platform that offers a variety of goods and services. Marketing, product demonstrations, online learning, training sessions, team communication, and more are all covered.
Webcasting services are now available via ClickMeeting for events with up to 10,000 participants.
ClickMeeting offers monetization options that are not available in other webcasting services on the market. They offer everything you’ll need to make money from your big internet event.
Ticketing for webcasts is simple with PayPal connection. With a Zapier connection, you can even link ClickMeeting to platforms like Eventbrite.
If none of these monetization methods meets your requirements, you may handle your own payment mechanism using ClickMeeting’s API.
ClickMeeting provides other webcasting capabilities in addition to the monetization advantages, such as:
- Registration pages with a promotional theme
- Email invites and social media sharing
- Viewers will get attendance certificates.
- Messages to attendees as a follow-up
- Invitations to guest speakers with access to their presentations
- Up to four speakers may talk at the same time in a panel discussion.
- Documents, whiteboard tools, and video sharing
- For events, password security and tokenization are used.
All of these options are simple to set up and utilize. I’m talking about a few mouse clicks and some forethought–you’re not attempting to make disparate applications work together. Everything simply works.
ClickMeeting even allows you to divide the broadcast into separate seminars and sell tickets for each one.
Look no farther than ClickMeeting if you want to make money from your webcasts. For live, automated, and on-demand webinars, ClickMeeting provides a free 30-day trial for up to 25 participants.
The Live plan, which includes an unlimited number of meetings, six hours of recording storage, and one gigabyte of file storage, begins at $25 per month, paid yearly.
They also have a $40-per-month Automated plan available. You can auto-publish to YouTube, DropBox, your profile page, and even broadcast webinars on Facebook with this feature. It also automates tasks like thank-you emails, follow-ups, and event invites.
For a bespoke quotation on the Enterprise package, which includes webcasting services for up to 10,000 participants, you’ll need to contact ClickMeeting sales.
#2 – GlobalMeet Review – Webcasting Service with the Most Versatility
Premiere Global Services (PGi), an industry leader in the digital communication and collaboration sector, offers GlobalMeet as a solution.
GlobalMeet Webcast, formerly Talkpoint, is used by Fortune 500 companies and businesses all around the world. Organizations may easily produce high-quality webcasts for thousands of people across the globe with this cloud-based SaaS (software as a service).
The flexibility of GlobalMeet distinguishes it from other webcasting services on the market today. It’s utilized for town hall meetings, employee onboarding and training, investor meetings, marketing presentations, business communications, human resources, and a variety of other things. For webcasts, they provide both managed and self-service assistance.
You’ll get basic and sophisticated features with GlobalMeet, such as:
- Presentations are available both live and on demand.
- Streaming audio and video in high quality
- Live Q&A, polling of the crowd, and social media streams
- Tools for keeping track of attendee registration information
- Analytical and reporting power
- Security fit for a business
- Integrations with CRMs and marketing platforms are seamless.
- Branding tools for use during the event
- For on-demand watching, there’s no limit to the amount of cloud storage you may have.
GlobalMeet also offers white-glove event management. They provide event moderating, advanced training, event setup, event customisation, and other services.
In short, regardless matter the use case, GlobalMeet offers everything you need to run a successful webcast at scale.
Although GlobalMeet does not disclose pricing for their Webcast Starter License, you can simply get a quotation for webcasting services by contacting the GlobalMeet sales team.
#3 – Webcasting With Cisco Webex — The Best For Large-Scale Events
Another industry leader in the corporate communications area is Cisco Webex. They provide a diverse range of high-quality goods for a variety of applications, including webcasting.
Cisco Webex Webcasting can accommodate up to 100,000 people globally, making it one of the finest choices for large-scale events.
It’s not simple to organize an event of this magnitude. Cisco, on the other hand, offers everything you’ll need to make sure the webcast goes off without a hitch.
They provide all of the features you need before to, during, and after the event. Before the event begins, Cisco helps with registration and sends out reminders to participants. They’ll even set up your audio and provide technical support for a pre-event trial run.
Other notable Cisco Webex Webcasting capabilities and advantages include:
- Recording with a single click
- Technical assistance in real time
- Enrollment in a custom event
- Questions from the audience on lead scoring, tracking, and follow-up
- Audio and video of the highest quality
- High-level security
- Polling, Q&A, and chat are all options for sharing slides.
- There is no restriction to how long you may broadcast.
- On-demand watching is available at any time.
The webcasting support provided by Cisco Webex is unrivaled. To guarantee your success, their team of specialists will offer you with training and access to a large library of materials. It’s difficult to identify faults when you combine this with the potential to reach 100,000 individuals.
Cisco does not provide price information for its webcasting services. To get started, contact the Cisco sales team.
#4 – Review of ON24 Webcast Elite — Best For Audience Engagement and Conversions
Even while webcasts aren’t as participatory as webinars or online conferences, you may still keep your audience interested. This issue is solved with ON24 Webcast Elite.
Unlike other webcasting platforms, ON24 goes above and beyond to increase participation and elevate your webcasts.
Marketers will love ON24 Webcast Elite. The technology makes it simple to build data-rich webcasts that encourage participation and foster long-term connections.
ON24 offers real-time engagement and conversion capabilities for lead qualifying and purchasing, whether you’re utilizing a live or on-demand webcast. You’ll be able to rapidly determine your audience’s purchasing intent and degree of interest, which will help you enhance sales follow-up and future campaigns.
ON24 Webcast Elite features exclusive backend technologies that detect audience purchasing signals automatically. To improve the way you nurture prospects, you may easily connect this data with your CRM or marketing automation software.
Other noteworthy characteristics and advantages to examine are:
- There are more than 20 engagement and conversion tools available.
- Tools for qualifying leads
- Information about the sales pipeline
- Dashboards for audiences that are completely customized
- Viewing on demand
- Attendee comments and surveys
- On the webcast dashboard, add relevant material and resources.
- Make it simple for them to arrange a meeting, a demo, or contact your staff.
ON24 Webcast Elite isn’t just another webcasting service. This solution is designed to increase engagement and conversions.
Try it for free for 30 days to see whether it’s suitable for you, then request a demo and quotation from the ON24 Webcast Elite team.
#5 – Samba Live Review — Cross-Platform Live Streaming at Its Finest
Digital’s Samba Live Samba is a webcasting service that may scale indefinitely. You may invite as many people as you want to your next event, and your event might possibly reach millions of people across the globe.
Samba Live is trusted by world giants such as Deloitte, Ferrari, and McDonald’s for webcasting.
The ability to broadcast live across several platforms at the same time distinguishes Samba Live from the competition. To enhance your potential reach, you may utilize the program to broadcast webcasts on Facebook and YouTube.
You won’t have to worry about downloads, hardware, or access limitations since the program is entirely browser-based and cloud-based.
Samba Live is also high on my list for the following reasons:
- Presenters and listeners alike will appreciate the simple and straightforward user interface.
- High-definition audio and video
- Supports a variety of operating systems (Mac, PC, Android, iOS, tablet, smartphone, etc.)
- Screen sharing and file sharing
- Screen layouts that are unique
- Annotations and markups on the whiteboard
- Pages for registration and thank-you notes may be customized.
- Invitations sent through email
- Question and answer sessions, polling, and surveys
From virtual seminars and training events to sales meetings and company-wide announcements, Samba Live is flexible enough to suit your requirements.
You may test it for 14 days without providing a credit card, after which the Pro plan costs $49 per month.
What I looked for while I was looking for the best webcasting services
It’s critical to understand what criteria should be considered in your choice before you start comparing various webcasting options.
The technique I followed to come up with the top choices is outlined below. Use these criteria as a purchasing guide, balancing their significance against your specific webcasting requirements.
Attendees (Number of People)
How many people do you anticipate attending your webcast?
Attendee lists will be limited in most webcasting providers. Some providers limit you to 5,000 or 10,000 people, while others allow you to have up to 100,000.
Webcasts usually have a larger number of participants than webinars and online conferences. Keep this in mind as you go through the many choices. Make careful to account for each plan’s maximum number of attendees.
Quality of Audio and Video
Because most webcasts are aired by a single presenter, audio and visual quality must be a high concern. Hundreds of thousands of people may be watching your webcast from all around the globe.
The message will be less effective if the stream is sluggish, grainy, or poor quality, and participants may leave mid-presentation.
Your webcast’s quality will be a direct reflection of you and your company. When comparing solutions, this is an issue that should not be ignored.
Tools for Event Management
Webcasts often require a considerable amount of planning. There is a lot of work to be done before, during, and after the event, from advertising materials to speaker lists and more.
Look for a webcasting provider that makes event planning a breeze. Even while webcasts aren’t usually interactive, tools like audience polls may be very useful.
Capabilities for recording and editing
Make sure the webcasting provider you’re considering enables you to record your events. Not every webcast is broadcast in real time. Some are pre-recorded and may be accessed at any time.
Take use of any built-in editing capabilities if you’re pre-recording an event. During a live broadcast, mistakes are unavoidable. However, using editing tools, you may take them out of an on-demand webcast to add professionalism to any event.
Before archiving material for on-demand viewing, the finest webcasting systems allow presenters to delete, add, or rearrange it.
Analytics and Reporting
Look for a webcasting provider that has advanced reporting capabilities. The majority of platforms provide the essentials, such as the number of participants and their location.
Some webcasting services, on the other hand, go above and beyond with poll results, audience engagement, and other important audience activity. These additional insights may aid in the definition and creation of future presentations, which is critical for sales and marketing webcasts.
Webcasting is a fantastic method to reach tens of thousands, if not millions, of people all around the world. You may begin to create enormous brand recognition from a single office, or even your own home.
As you can see, my suggestions for what’s “best” vary depending on your goals. Use my shopping list as a starting point, and my purchasing advice to help you narrow down your choices. Here’s a quick rundown of all of my choices:
- ClickMeeting is the best tool for making money from webcasts.
- GlobalMeet is the most flexible webcasting solution available.
- Cisco Webex is the best solution for large-scale gatherings.
- ON24 Webcast Elite – For the best audience engagement and conversions, choose ON24 Webcast Elite.
- Samba Live is the best cross-platform live streaming software.
Every person on my list has a solution. The suggestions in this book will point you in the correct path whether you want to monetise a webcast, increase audience interaction, or do something different.
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Webcasting is a new way to reach out to the world and share your message with people across the globe. The how to do webcasting is a guide that will help you choose the best webcasting services in 2021.
Frequently Asked Questions
What are the webcasting platforms?
Webcasting platforms are websites that stream live or recorded broadcasts of events, such as sporting events.
What are webcast services?
Webcast services are websites that allow people to watch live videos on the internet.
What is Webcast software?
Webcast software is a software that allows you to stream your computers screen.
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