Learn how to add your hotel to Google, TripAdvisor, and more.
Google, TripAdvisor, and more are popular travel resources that allow users to search for hotels. The google my business allows users to add their hotel information to these services.
Have you ever wondered how your competitors’ hotels rank on Google’s first page? To contact potential consumers, the majority of them rely on free directories such as Google and Tripadvisor.
You may improve the search exposure of your hotel property by using the same services. Best of all, these services are both free and feature-rich.
Let’s look at why you should list your hotel on Google, Tripadvisor, and other hotel booking sites. Then I’ll teach you how to make requests for listings on the most popular hotel booking websites.
Why Should Your Hotel Be Listed on Booking Sites?
It makes sensible to include small and big hotels on well-known hotel booking platforms like Google and Tripadvisor. Here are several compelling reasons to do so.
1. Make yourself more visible
More visitors will notice your hotel if it is featured on several sites. Here’s how your hotel could appear in Google’s hotel listing search results:
Your website will most likely experience a rise in visits and enquiries as a result of improved exposure. This improves the likelihood of your hotel receiving reservations, particularly if your listing has accurate information and high-quality pictures.
2. Establish a reputation for dependability
When it comes to your hotel website and social media accounts, building trust with search engines and consumers takes time.
What can you do to expedite the process? You “borrow” the credibility of a website like Google when you put your hotel on it.
Customers are aware that services such as Google and Tripadvisor evaluate their listings. Customers, on the other hand, are aware that companies are concerned about their online reputation. This increases your hotel’s credibility in the eyes of prospective clients.
3. Make Customers’ Lives Easier
Customers complain about not being able to readily compare services and pricing. Customers may simply compare rooms on hotel listing sites to select the one that best suits their requirements.
Customers may book a stay at your hotel at any moment by using a Google hotel or Tripadvisor listing. Customers can make an informed choice if your listing includes all essential information, such as availability and pricing. Customers will have more electricity as a result of this.
4. Obtain Marketing Resources
Many marketing options are accessible for company owners on platforms like Google and Tripadvisor. While not all of them are free, there are many alternatives that are reasonably priced.
Google’s array of industry-recognized marketing tools works together smoothly. These are some of them:
- AdWords by Google
- Google Analytics is a tool that allows you to track
- Google Keyword Planner is a tool that allows you to find keywords (now part of Google Ads)
In order to appear in Google Hotel results, hotels must be advertising with them. Tripadvisor offers its own tools and services as well. You may buy storefront stickers and marketing items from their merchants if you’re a certified Tripadvisor company. You may also get free marketing materials such as icons and logos to use on your website, social media accounts, and other places.
5. Make use of advertisements
Paid ads may help you take your hotel marketing efforts to the next level.
As previously stated, Google My Business works in tandem with Google Ads. You may run campaigns to push your hotel listing to the top of Google My Business and search engine results pages. The goal is to find relevant keywords with a lot of traffic and little competition.
How to Make a Google Places Listing for Your Hotel
It’s simple to add and validate your company on Google. You’ll be a Google-verified hotel in less than a week if you follow these instructions.
1. Create a Google My Business account.
First, look to see whether your company has previously been established. A Google business listing may exist even if it is not linked to a Google My Business account. You can build the listing in minutes if it doesn’t already exist.
You will be required to supply the following information:
- Name of the company and its category
- consumers’ location (if applicable)
- Customers you service are located in a certain geographic area.
- phone number to contact
- internet site (if applicable)
- postal address (for verification)
- hours of operation
- whether you accept customer messages
- a brief summary of the company
- images of your company
After you’ve completed the steps above, you may make changes to your company profile. However, until your company has been validated, the modifications will not be displayed on Google.
2. Respond to customer reviews and provide current photos
Larger companies, such as hotels, are likely to already have a Google listing. You may already have customer reviews in this instance.
You may reply to ratings and reviews as the hotel after you’ve been confirmed as the owner or account manager.
Negative evaluations, believe it or not, are beneficial to your company. They demonstrate the worst-case scenario to prospective consumers, as well as how you react to it.
You should react to bad reviews as soon as possible, but you should also interact with good ones. This demonstrates that you are a hands-on company owner that values client input.
You should also provide pictures of the hotel and its facilities that are up to date. While there may be customer pictures on the ad, they may not be recent or of good quality. Your pictures should be prominently displayed on the listing.
3. Include information about the hotel
Customers shouldn’t have to visit numerous websites to get more detailed information. This may lead them to seek out new opportunities.
What should your Google business listing include?
- health and safety recommendations
- pictures that are up to date
The bigger the value to the consumer, the more information you provide. One advantage of including price in your company profile is that a free booking link is created automatically.
This directs consumers to your checkout funnel, potentially increasing conversion rates. Just be sure you stay away from the most common causes for checkout abandonment!
Now for the luxuries. In your amenities list, there are many categories that you should focus on. These are some of them:
- eat and drink
- Payments and insurance plans
- parking and public transit
- events & business
- spoken languages
Within each category, Google offers a plethora of choices. Check the ones you provide and, if necessary, add more information. For instance, if there is a surcharge or how often a service is provided:
How to Create a Tripadvisor Account for Your Hotel
Requesting a listing for your hotel on Tripadvisor is a simple procedure.
1. Submit a Listing Request
A listing may be requested without your involvement, similar to Google My Business. When a user submits a review, this often happens. Go to the Claim Listing page and type in your hotel’s name to check whether it already has a listing.
If your company isn’t listed, just click the “List it now” link at the bottom of the search results page.
2. Fill up your personal details
When the request is made, you must first establish who you are and how you are connected to the company. This will contain your company’s classification, your position within the company, and whether or not the location is presently open:
3. Include information about your hotel.
It’s now time to enter the hotel’s name, a description (if desired), the location, and information on how to contact.
Customers will have access to this information once the listing is online.
Make sure the information you give is correct and up-to-date for verification reasons.
4. Provide property information
You will have the opportunity to add more information about your hotel and its services here.
To begin, Tripadvisor will ask you a series of questions to verify that your listing has as much information as possible. These are some of the inquiries:
- What kind of lodging best characterizes this property?
- What is the number of rooms or units in the property?
- Is the front desk or check-in site manned on a regular basis?
- What are the hours of check-in?
You’ll also have the option of choosing from a list of standard hotel amenities:
The amenities list isn’t exhaustive, but after your hotel listing is up, you may add additional information.
5. Include a description and images
While a description isn’t necessary, it’s important to set your hotel out from the others. Aim to create a hotel description that is centered on the client.
The higher the number of photos in a listing, the more likely it is to convert. Businesses with more than 100 images on Google My Business receive 1038 percent more direct searches than the average business, according to a Bright Local study.
That isn’t the only advantage. More calls, directions requests, and website visits are generated by business listings with more than 100 pictures.
6. Submit a listing for your hotel
Finally, confirm that the information you supplied is accurate and that you have the authority to seek a listing. After that, you may submit your listing for approval.
Tripadvisor will begin checking your information and confirming that your property complies with their standards after you submit your listing. The turnaround time varies, but it usually takes five business days.
How to Create a Booking.com Listing for Your Hotel
Although Google and Tripadvisor are the market leaders, Booking.com is another prominent hotel listing site. To get started, just follow the instructions described below.
1. Create an account on Booking.com.
Signing up with Booking.com is simple and takes just a few minutes. The steps are as follows:
- Click “Get started” on the sign-up page.
- Click “Continue” after entering your email address.
- Fill in your first and last names, as well as your phone number.
- Create an account by entering a password of your choice and clicking “Create account.”
2. Make a request for a hotel listing.
You may now click “List your property” under Hotels, B&Bs, and more using the account you established earlier.
You can include information about the property, such as:
- the name of the hotel
- the location of the hotel
- contact information
- services and facilities
You’ll be able to upload photos of your hotel as well. This is your opportunity to show off your hotel’s finest features.
Of course, pictures of facilities and premium services should be included. Make sure to provide pictures of your regular rooms as well. You don’t want to set an unrealistic expectation for your customers.
3. Include more information
You will be given access to Booking’s Extranet once your listing has been approved. This is a website where you may change your availability calendar, pricing, and other listing information.
To provide the greatest experience for consumers, it will be necessary to update your information on a frequent basis.
4. Activate the listing
You can publish your property listing on Booking whenever you’re ready.
Aside from the three platforms mentioned, think about Oyster, HotWire, Priceline, Travelocity, Yelp, and others to add your hotel listing to.
Adding Hotel Listings: Frequently Asked Questions
What is the procedure for adding my hotel on Google Maps?
Your hotel’s address will show on Google Maps automatically if you have a Google My Business listing.
Is It Necessary to Add My New Hotel to Google?
Yes! The sooner you can get your hotel listed on Google and other hotel booking websites, the more visibility and credibility you’ll have.
Should I add my hotel to any other hotel booking websites?
How Often Should My Google Hotel Listings Be Updated?
The more often your Google hotel listings are updated, the better. If necessary, you should update pricing and availability on a daily basis. Update the availability of services and facilities as needed. In addition, you should reply to evaluations on a frequent basis.
Conclusion of the Google Hotel Guide
You can satisfy the increasing need for contactless service using hotel booking systems like Google My Business, Tripadvisor, and Booking.com. These websites enable hotels to offer all of the information that consumers need in order to make an educated choice. The consumer has more influence over their booking experience as a result of this.
This tutorial will give you with everything you need to get started if you’ve never used these booking engines before. Using these websites has a number of advantages, including improved exposure and reliability.
Which of the aforementioned hotel booking systems would you use first?
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Google has made it easy to add your hotel to Google, TripAdvisor, and more. Here is a step-by-step guide on how you can do this. Reference: google hotel reviews.
Frequently Asked Questions
How do I list my hotel on TripAdvisor?
If you are not sure how to list your hotel on TripAdvisor, you can contact them for help.
How do I put my business on TripAdvisor?
You cant put your business on TripAdvisor.
How can I add my property to TripAdvisor?
You can create a listing on TripAdvisor by following the instructions here.
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