Facebook is a powerful marketing tool that can help you to increase your engagement by 154%. These are the hidden tools that will help you to leverage this platform.
The facebook marketing tools 2021 is a blog post that details 16 hidden Facebook Marketing Tools that will increase your engagement by 154%.
Engagement on Facebook is simpler and more important than you may think.
This was something I had to learn the hard way.
I used to spend hundreds of thousands of dollars on Facebook ads every month.
Sure, I was having a lot of success. But I was also squandering a lot of cash.
I previously paid $400,000 on Facebook fan page likes, for example.
That one still makes me feel stupid.
The engagement was just not there. I had a big number of followers, but very little interaction with them.
I had no clue that hidden features inside Facebook’s applications, extensions, and insights (together with a few third-party tools) might have increased the effectiveness of my Facebook ad expenditure by 80 times.
Facebook marketing is only the tip of the iceberg. The top portion – Facebook advertising — is what most people see. They devote all of their effort to maximizing that little amount of potential.
The true power is hidden under the surface. It’s a secret.
That is why I have compiled this list.
I want you to understand precisely what those secret Facebook marketing tools are and how, like me, you can boost your engagement by 154 percent.
Before we get started, you’ll need Mobile Monkey to use all of the techniques for the first few hidden tools (it’s free).
Some of the secret tools I’ll show you are already on Facebook; you simply don’t realize it.
Facebook Messenger Marketing is the first hidden Facebook tool.
This one is there in front of your eyes: Facebook Messenger marketing.
Despite the fact that Messenger marketing is the trendiest opportunity in digital marketing today, few businesses are taking use of it.
What does this imply for you personally? It implies you may take advantage of the first mover advantage.
It’s as easy as it sounds to use Facebook Messenger for marketing: you send messages to consumers through Facebook Messenger.
The findings distinguish this channel from other marketing techniques such as email marketing.
Where else can you obtain such high levels of engagement?
I’m not aware of any, despite the fact that I’ve done a lot of internet marketing.
MobileMonkey is the easiest method to get started with Facebook Messenger marketing.
MobileMonkey is a robust chatbot creator that I personally use. Chatbots are critical for achieving high open rates, click-through rates, and conversion rates.
And, best of all, it’s completely free.
Comment Guard is a hidden Facebook tool #2. (Private Reply via Messenger)
When people remark on your Facebook post, a comment guard is a Facebook Messenger marketing tool that enables you to add new contacts to your contact list.
The following is how it works:
- As is customary, you make a Facebook post.
- Your post has gotten a lot of attention.
- Anyone who leaves a comment on the post will get an automated private message from you via Messenger.
- They’ll be added to your Facebook Messenger contact list if they respond to this message.
What occurs as shown in the smartphone screenshot below.
Let’s say you publish something on your Facebook page that has a lot of potential for interaction, like a meme, a quiz, a contest, a question, or anything else. All of the comments are now warm leads, not simply comments.
To do this, you’ll need to utilize MobileMonkey, but it’s a simple process.
- Using the MobileMonkey app, just click the “FB comment guard” button.
- Make a message for your autoresponder.
- Send them to the landing page for your Messenger conversation.
- Add the comment guard to the Facebook post you want to protect.
Click to Messenger Ads is a third hidden Facebook tool.
A Facebook ad with a twist is a Click-to-Messenger Ad. Rather of directing visitors to a landing page, you direct them to a Facebook Messenger bot sequence.
It appears as follows:
The individual becomes a lead after they begin the Facebook Messenger process. The chatbot then takes over and guides them through the conversion funnel.
You might, for example, utilize your chatbot to ask consumers questions and then send them offers depending on their answers.
Manually responding to hundreds of messages may be difficult. Instead, route those conversations from your Messenger Ads to a MobileMonkey chatbot, which can ask qualifying questions and engage consumers on a large scale.
For step-by-step directions on implementing this approach, see this article.
Chat Blaster is the fourth hidden Facebook tool.
Chat blasting is a quick and effective way to get your message in front of your whole Facebook Messenger list.
In only sixty minutes, I ran chat blasting campaigns that had a 96.9% open rate.
You may use MobileMonkey to plan chat blasts, send bulk messages, build interactive Messenger sequences, make special offers, and do anything else that will assist your business.
Simply open the app and choose “Chat Blaster” to begin.
Chat Blaster also allows you to segment your audience. I want to narrow down my connections to exactly the appropriate targets for many of the initiatives I oversee, which include thousands of contacts.
Using MobileMonkey, which enables you to “Create Audience” with a single click, segmenting is a breeze.
When the conversation blast goes out, your audience may self-segment.
Warm Engaged Invites (Hide Facebook Tool #5)
One strategy I’ve used to grow my Facebook audience is to personally invite individuals who interact with my page to become fans.
Locate an engaging post on your company’s Facebook page (desktop).
You may use this feature to see who has interacted with your article and ask them to like the page.
This is beneficial since it allows you to target engaged fans. Facebook’s algorithm will penalize you if you have a large number of Facebook followers but little interaction.
Instead, select the individuals who will be there and invite them by hand.
Send Personal Invites in Messenger, which is a hidden Facebook tool #6.
Another approach is to encourage your friends to like your company page by sending a message via Messenger.
This enables you to customize the message and provide them with two touches rather of one.
On your Facebook page, select the “Community” option, then “Invite Friends to Like Your Page.”
You may invite friends and send a customized greeting from this page. Make sure the box at the bottom is checked to send the invite through Messenger.
Competitor Ad Espionage is a hidden Facebook tool #7.
I’m a big supporter of ethical spying.
It’s not that difficult in the realm of SEO.
Simply type in a URL to a site like RankSignals.
You’ve got information.
A lot of this information is very useful.
How can you get a grip on that sort of data when so many companies are spending millions of dollars on Facebook ads?
You won’t be able to see your competitor’s targeting information or ad spend, but you will be able to see where, how frequently, and what they are promoting.
View Competitor Ads, which is a hidden Facebook tool #8.
Have you ever wished you could see what advertisements your rivals are running? You may, in fact, do so right now on Facebook.
Let’s pretend I’m the competitor, and you want to keep an eye on me. To begin, go to my Facebook profile and click the I icon. (Depending on the device you’re using, it may be on the right or under the “Details” tab.)
This page will tell you whether the page has ever had a different name, when it was created, and who the page managers are. This is useful information.
Select “Go to Ad Library” from the drop-down menu.
You’ll be able to view advertisements here if the page is (or has been) running them. This means you can view the advertisements they’re running right now as well as what they’ve ran before.
You won’t have access to data on how well advertisements worked, but you can observe if they all utilize the same ad text or picture kinds and adapt those tactics to your own website.
Page Competition Gauge is a hidden Facebook tool #9.
I prefer to be well-informed on who my competitors are and what they’re up to.
How can I figure out who my competitors are? Facebook’s algorithm, thankfully, has worked it out for me.
Go to your Facebook Page Insights to utilize this feature. Scroll down in Insights until you find “Pages to Watch.”
Facebook displays five possible rivals by default, but you may see more by selecting “See More Suggested Pages.”
You’ll be able to maintain track of a competitor’s activity, growth rates, total likes, and frequency of postings if you add them to your monitored sites.
This data can assist you in determining how you’re performing and what you may need to improve.
Find Out Where Your Followers Are Coming From With Facebook’s #10 Hidden Tool.
It’s crucial to find out where you’re getting your followers from so you can figure out how to acquire more.
Page Insights is another good place to look for this information.
Facebook displays the number of people you follow in five different locations:
- Desktop in general
- On Your Website
- Suggestions for pages
If a specific source has a lot of followers, attempt to figure out what went wrong and try again.
#11: Identify Audience Signals on Facebook Page Insights is a hidden Facebook tool.
Viewing my Facebook page insights, especially the demographic information, is one method I utilize analytics to enhance my targeting.
When I look at this data, I’m searching for big positives – signs that my audience prefers a certain demographic.
This website, for example, shows a significant positive for men and women between the ages of 25 and 44.
If you’re under the age of 21, there’s a little chance you’ll be interested in my page. If you’re a 30-year-old man, on the other hand, there’s a far better chance you’ll be interested in this page.
This data aids me in determining how, where, and on whom to concentrate my marketing and advertising efforts.
12th Facebook Tool: Extract Email Addresses
It’s difficult to build an email list these days. Obtaining someone’s email address is akin to obtaining their social security number, no matter how attractive your content update is.
That is no longer the case with Facebook Messenger marketing.
You may make a Facebook Messenger chatbot that requests someone’s email address. Then they just click a button to have their address pre-filled.
Facebook takes care of everything for you.
In MobileMonkey, this is how the bot appears.
As long as the input type is set to email, Facebook will know to retrieve the user’s email address from their Facebook account creation. There are no mistakes.
This is another example of obtaining information and engaging your consumers via two distinct routes. When you employ a chatbot, the procedure becomes automated and simple.
13th Facebook Secret: Get Phone Numbers
The phone number of a client is much more difficult to get than their email address.
It’s a breeze once again, thanks to chatbots. If you utilize the input type “phone” in MobileMonkey, you’ll receive the user’s main phone number, which they supplied when and if they saved it in Facebook.
People are understandably reluctant to provide their phone number on a new site.
People are understandably reluctant to put their phone number into an unknown medium, such as a contact form on your website.
When they’re asked for a phone number in a familiar messaging program and Facebook inserts it automatically, it’s a new level of comfort.
Your contact just has to tap their phone number.
Website Chat Widget is a hidden Facebook tool #14
This one may seem self-evident, but it’s amazing how few websites use the potential of a website chat widget.
Take a look at this. On almost every page of MobileMonkey’s website, there is a chat widget.
If you’ve already signed into Facebook Messenger on that browser, all you have to do now is click to be sent to a MobileMonkey Messenger sequence.
This chatbot-assisted process takes you farther down the funnel.
This funnel is self-guided, which is one of its most distinctive and powerful characteristics. You have the impression that you are in charge, that you are making decisions and choosing alternatives.
However, regardless of your decisions, you’re strengthening your bonds with the company and the marketing funnel.
Track Specific Facebook Conversions with Hidden Facebook Tool #15
The benefit of using Facebook Ads Manager is that you have access to a wealth of data.
The disadvantage of Facebook Ads Manager is that you have access to a lot of data.
Take, for example, conversions.
Good for you if you’re keeping track of them. But what conversions are you keeping track of? Here are your choices:
True conversions are basically buried in Ad Manager behind a lot of other noise, which is why I term this one “hidden.”
You must limit your conversion tracking to just the conversions that are important to you.
I exclusively concentrate on five kinds of conversions for one of my companies.
Everything else is for nothing.
I’ve talked about this before: if you figure out what to monitor, you’ll be far more successful with your Facebook advertising.
Messenger Drip Campaigns are a hidden Facebook tool #16.
If you’ve worked in online marketing for any length of time, you’re well aware of the power of a solid drip campaign.
Consider boosting the potency by a factor of ten.
A Facebook Messenger drip campaign may do this. The chatbot builder, once again, has considerable influence.
It just takes one click to get started with MobileMonkey’s drip campaign functionality.
A Facebook Messenger drip campaign may be finished in minutes or hours, unlike an email drip campaign, which might take days or weeks to complete.
Furthermore, when a chatbot is used, the whole process may be interactive. You may provide the user more options and engage them on a deeper level.
FAQs about Facebook’s Hidden Marketing Tools
How can I use Facebook to promote my business?
You may use Facebook to run advertising, establish and market your own Facebook company page, join industry-specific groups, and share promotional material.
What makes Facebook such an effective marketing tool?
There are about 2.85 billion Facebook members as of 2021, which means you have access to an enormous audience.
What are some of the most effective Facebook marketing tools?
Content curation, ad builders and campaign creation, A/B testing, campaign measurement and reporting, hashtag targeting, and more are all available on Facebook.
How can I get started with Facebook marketing?
If you want to advertise on Facebook, the first thing you need do is study your competitors. Investigate how your competitors utilize it to advertise their goods or services, and see what they’re doing well, then build on that.
Final Thoughts on Facebook Marketing Tools
Facebook is much more than meets the eye.
There’s a reason so many of the above-mentioned covert marketing tools concentrate on Facebook Messenger.
Facebook Messenger marketing has fundamentally altered the game, and it has done so in two areas where marketing can make or break a business:
- Interactivity and dialogue: Messenger marketing has a human feel, even when it’s driven by a bot. Instead of shouting at your audience to purchase, read, visit, or watch anything, you’re starting a dialogue.
- Speed of engagement: Unlike email marketing, which moves at a glacial pace (think drip campaigns), Messenger marketing moves at a far faster pace. The sharp ring of Messenger alerts has a Pavlovian reaction in many individuals. They want to know who has sent them a private message. This indicates that your open and click-through rates are skyrocketing.
It won’t endure indefinitely. Messenger marketing, like banner advertising in the past, will lose its shine as consumers grow used to it.
You’ll have a huge edge if you start using Messenger marketing right now.
What methods of Messenger marketing does your company or brand presently employ?
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The facebook marketing strategy is a blog post that discusses the 16 hidden Facebook Marketing Tools that will increase your engagement by 154%.
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