The internet has changed the world of marketing forever. Social media, artificial intelligence, and technology have all played a role in shaping how brands can interact with their customers. This list is an introduction to 10 documentaries that will help you understand the impact these technologies are having on your industry.
The the social dilemma is a documentary about how technology has changed the way we interact with one another. It includes interviews from people in the tech industry, as well as people who have been affected by technology.
Are you one of those individuals whose eyes glaze over when they read about perfecting a marketing strategy or adopting new technology? If that’s the case, you’re not alone.
Many of us like to learn via visual means. It’s a strong method for allowing our brains to establish cognitive connections when utilized properly.
Visual learning also allows people to learn at their own pace and in their preferred format.
However, if conventional learning methods such as classes and practical demonstrations are not for you, there is another option: learning from other people’s real-life experiences.
Watching a social media or marketing documentary provides insights that you won’t receive in a class and lays out the benefits and drawbacks better than any course could.
Starting with “Lo and Behold, Reveries of the Connected World,” the following article examines 10 of these films.
1. Reveries of the Connected World, to Say the Least
“Lo and Behold, Reveries of the Connected World” is a film on how we got so reliant on technology.
The technology documentary begins with a live event at which enthusiasts discuss the future of technology and its implications for human existence.
Throughout the video, Werner Herzog talks about his connection with technology and how it’s changed through time, from chatting on the phone all day to immersing himself in an immersive world on his computer.
It also examines how individuals are becoming more reliant on their gadgets and the advantages they receive in their daily lives, from communicating with others halfway across the globe to just feeling secure at home alone.
The documentary is divided into ten parts, with video from the University of California included. Professor Leonard Kleinrock sent the first email from UCLA, which is widely regarded as the origin of the internet.
The technology documentary was released in 2016 and has a running length of 1 hour 38 minutes.
2. The Social Conundrum
“The Social Dilemma” is a feature-length documentary that examines the basic issues of social media, including who owns our online identity and the ramifications of living in a society where data is money.
This social media documentary’s primary theme is that the same social networks that link us also control, polarize, commercialize, manipulate, and divert us.
Exclusive interviews with entrepreneurs, venture capitalists, academics, industry insiders, and former Facebook workers, including Tim Kendall, a former Facebook executive, are included in the book.
It also looks at how social media impacts people’s mental health and how it affects society as a whole.
The social media documentary has several excellent lessons that everyone can benefit from. The most important is to do a “social media reset.”
The remake includes a seven-day challenge from the film’s experts to “realign your relationship with technology.”
The official website will help you get started with the social media reboot.
The documentary is set to premiere on Netflix in 2020 and has a running length of 1 hour 34 minutes.
3. The Great Swindle
“The Great Hack” is a seven-part documentary series that explores how technology is changing everything from our economy to our democracy to social standards.
It looks at how Facebook’s impact extends farther than most people know, with implications for democracy not only in the United States but throughout the globe. The Cambridge Analytica scandal and the Facebook data leak are also covered in the series.
Although most of us are aware that social media firms utilize our data, many customers are unaware that certain corporations use our data to customize advertisements in order to influence results.
For example, a marketing firm might take data from people to create ads tailored to their preferences in order to influence how we vote.
The revelation regarding Cambridge Analytica was a major controversy at the time, and there are lessons for any business owner to take from it, such as:
- Transparency is critical for establishing customer trust.
- Individuals demand control over how their personal information is shared by businesses.
- It’s not only about preventing hackers when it comes to protecting customers’ data. It’s about internal rules and ethical standards, such as privacy policies.
4. FYRE: The Most Amazing Party That Never Occurred
FYRE is a documentary about the disastrous music event Fyre Media put on. It encapsulates Billy McFarland’s goal for his business, Fyre Media, which was to create a new type of luxury concert experience for millennials who were tired with Coachella and other music festivals.
This film, however, is more than simply a recap of what went wrong. It also gives an inside peek at what occurs when two young entrepreneurs stage an out-of-control event.
What lessons can you take away from Fyre? The most apparent point is to avoid overselling and under-delivering.
There are many other important lessons to learn, such as:
- Quality campaigns require time and thought. Focus on growing an audience, establishing trust and loyalty, and then marketing to them.
- Never lose sight of your objectives or your budget.
- Influencers and viral campaigns are effective, but your product must have substance rather than simply a bunch of promises.
“iHuman” is a technological documentary on the effect of artificial intelligence. It looks at humanity’s future when AI exceeds human intellect and how it will affect everything from our identity to our relationships to our job.
Ilya Sutskever and Jürgen Schmidhuber, both computer scientists, provide in-depth talks regarding AI and its applications.
Tonje Hessen Schei, the film’s director, examines the benefits and drawbacks of artificial intelligence, including privacy invasion, monitoring, and predictive policing.
This documentary will be released in November 2019 and has a running length of 1 hour 39 minutes.
6. Do You Have Faith in This Computer?
“Do You Trust This Computer?” is a documentary that looks at the effect of artificial intelligence on our society and how it will affect employment. It’s a must-see for anybody interested in the future of artificial intelligence and what it could imply for their business.
It demonstrates how AI is already influencing our lives in many sectors. Algorithm trading, for example, seems to be a success story for AI application in the financial industry. Predictive analytics is making waves in healthcare as a tool to assist doctors in diagnosing illnesses.
While the film emphasizes the benefits of AI, the filmmaker, Chris Paine, is cautious to point out the drawbacks, such as false news feeds.
With this video, you may obtain a comprehensive picture of AI’s potential while also learning more about its drawbacks and how to prevent them.
The technology documentary film, which was released in April 2018, was produced by Papercut Films. It has a 78-minute runtime.
The Cleaners (#7)
Most of us use social media sites like Twitter and Facebook on a daily basis, but there’s one aspect of these sites that we don’t hear about very often: the job of moderators.
The online content moderators that monitor social media postings and web comments for undesirable material and cleanse it are the subject of the social media documentary “The Cleaners.”
It provides a dismal and sometimes violent glimpse into the job of moderators, who are often exposed to disturbing pictures.
These moderators mostly work from home and must evaluate posts within a certain amount of time. Low pay, stress, and a lack of job security are among the difficulties faced by these employees, according to the social media documentary.
However, it covers how certain organizations utilize social media to promote hatred and division to advance their goal, while social media corporations strive to expand and monetize their platforms.
In terms of what viewers may take away from it, Well, if you have a greater grasp of what goes on behind the scenes, it may well alter the way you use social media in the future.
With an 88-minute duration, the social media documentary was released in 2018.
Cryptopia: Bitcoin, Blockchains, and the Future of the Internet is the eighth book in the Cryptopia series.
“Cryptopia” takes viewers on a trip through Bitcoin, blockchain, and the internet’s future.
It goes over crypto mining, how to utilize Bitcoin all around the globe, and what sidechains are and how they help with decentralization.
It also includes interviews with a number of prominent figures in the IT world, including Bitcoin’s CEO, Roger Ver.
If you’re thinking of using blockchain in your company but want to learn more about it and meet some of the industry’s major players first, “Cryptopia” is a great place to start.
This 2020 release will be available on a variety of platforms, including Amazon Prime, Apple TV, and Roku. It has a running time of 86 minutes.
9. There may be other terms and conditions that apply.
Raise your hand if you’ve ever signed up for a website without first reading the terms and conditions. Almost everyone does.
Even if you read the fine print, these papers are often written in legal language that only a few people understand, and you may still be unsure what you’re committing to.
“Terms and Conditions May Apply” looks at how social media, e-commerce, blogging platforms, and other services share, gather, and keep personal information.
It’s a technological documentary that may make you worried about your digital footprint and how your data isn’t as private as you believe.
As a customer, you may want to consider what you’re committing to before you join up after seeing this documentary. “Terms and Conditions May Apply” serves as a reminder to company owners of the need of openness.
Consumers appreciate their privacy and data, therefore it’s worth investigating if you might do more to inform them about how you may utilize their information.
This one-hour and 20-minute documentary from 2013 is accessible on Amazon Prime.
10. Design & Copy
“Art and Copy” follows advertising luminaries Mary Wells Lawrence, Bill Bernbach, George Lois, David Ogilvy, and others as they discuss their work in the business. It’s a fascinating peek inside the creative brains of some of history’s most powerful advertising executives.
The video demonstrates that, despite technical advancements, creativity still reigns supreme when it comes to commercial design.
The documentary has one major takeaway: despite technological advancements, the craft and formulas for writing engaging copy remain the same.
The film “Art & Copy” was released in 2009 and runs for 90 minutes.
Frequently Asked Questions regarding Social Media Documentaries and Technology
Is there another social media documentary from which a marketer may learn?
There are numerous inspiring social media documentaries available online. “The Social Media Revolution: The Story Behind the Most Influential Social Media Documentaries” and “Hype Machine: The Wild World of Social Media Marketing” are two titles to examine.
Which Social Media Documentary Should You Watch?
The Social Dilemma sparked a lot of discussion!
The social media documentary, as said in the main article, reveals the reality about these platforms and how they may push us to be false, deceptive, and competitive.
It also reveals how we have grown so enamored with the continuous stream of likes, posts, and shares that we have forgotten who we are.
Is it Possible to Promote My Business Using a Documentary Approach?
Many businesses choose to work in a documentary style. Some brands that have done this effectively include Stella Artois, Gillette, and Norton. It is, however, most effective for businesses with an established audience and a large client base.
These documentary-style commercials aim to educate or increase brand awareness, and they perform effectively for well-known brands with a following.
Which documentary will assist me in developing marketing campaigns?
The fundamentals of what goes into the creative side of ad campaigns will be explained in “Art & Copy,” and “FYRE: The Greatest Party That Never Happened” is a fascinating movie for creating viral marketing campaigns.
Conclusion of the Documentary on Technology and Social Media
Whether we know it or not, technological advancements such as artificial intelligence and social media platforms have taken over our lives.
Although technological advancements and social networking sites may help us all, as these films show out, they also have negative aspects that we should all be aware of.
However, you may get a lot of benefits from viewing any of the films listed above. For example, they may motivate you to take a closer look at your company and how you operate, as well as provide unique insights that you won’t find anywhere else.
Have you recently watched a social media documentary? Or one that has anything to do with technology? Is there one you’d suggest?
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The best documentaries to stream are a great way to learn about new technology and social media. Here is a list of 10 tech and social media documentaries for marketers.
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